COMPARE · CHECKED OCTOBER 19, 2026
GoHighLevel vs Peak
GoHighLevel is a big marketing platform with funnels, websites, a phone system and AI agents, sold mostly to agencies. Peak is free contractor tools for leads, estimates, jobs and crews, and imports a GoHighLevel export.
TL;DR
Pick GoHighLevel if you or your agency want funnels, websites, campaigns and a phone system in one place, and the monthly price plus usage fits. Pick Peak if you run a contracting business and want leads, estimates, invoices and crews free, with an assistant that handles the office work.
Sign-up opens soon. The demo is open now, with made-up data, no sign-up needed.
SIDE BY SIDE
GoHighLevel and Peak, row by row.
What GoHighLevel's own pages said on October 19, 2026, next to what Peak does today.
| GoHighLevel | Peak |
|---|---|
| What it covers | |
| CRM, pipelines, calendars, funnels and websites, email and texting, review tools and a built-in phone system, in one platform. | Leads and customers, estimates with e-sign and change orders, invoices, projects, crews, a dispatch board, a time clock, job photos and daily logs, plus Sherpa. |
| Pricing model | |
| Flat plans from $97 a month, plus usage charges for phone and texting from a prepaid wallet, plus separate AI plans. | The software is free. No per-user fee and no contract. You pay your own texting, email, AI and payment providers directly. |
| AI | |
| Voice AI, Conversation AI, Content AI and AI review replies. Priced per use, or $50 or $97 a month per location for AI Employee plans. | Sherpa looks things up and makes changes in every Peak tool, from chat or from your own AI assistant. Anything that reaches a customer or moves money waits for your OK. It runs on your own AI key. |
| Phone app | |
| HighLevel app for iPhone and Android, in the app stores. Enterprise includes a white-label app. | Installs from your phone's browser to your home screen. The crew app works offline. No App Store or Google Play app yet. |
| Your data | |
| Contacts export to CSV, one sub-account at a time, without message history. API on Unlimited and Agency Pro. An official MCP server lets AI assistants connect. | When sign-up opens, your customer data lives in a database you own, not ours. Export contacts as a spreadsheet or download the whole database any time. |
| Getting started | |
| Start a 14-day trial on your own. Enterprise goes through sales with a success manager. | Sign in and start. Bring contacts and your price book over from spreadsheets. Texting, email, AI and payments start when you connect your own accounts, or we connect them for you (Get set up, $997 one-time). |
WHAT IT COSTS
Their published price, and ours.
GoHighLevel
- Starter: $97/mo or $970/yr (3 sub-accounts)
- Unlimited: $297/mo or $2,970/yr (unlimited sub-accounts)
- Agency Pro: $497/mo or $4,970/yr
- Enterprise: custom pricing through sales
- Phone and texting are paid from a usage wallet (US: local number $1.15/mo, $0.00747 per text segment, plus carrier fees)
- AI: pay per use, or AI Employee plans at $50/mo or $97/mo per location
14-day free trial on Starter, Unlimited and Agency Pro; billing starts when it ends unless you cancel. Unlimited contacts and users on every plan. The AI plans are separate from the platform plans.
From gohighlevel.com, checked October 19, 2026. Prices change, so confirm on their site.
Peak tools
$0
Free when sign-up opens (soon). You bring your own accounts for AI, texting, email and payments. Today the tools come with every Peak service plan.
Want our team to run your marketing or lead follow-up? That's a paid service, and the tools come with it. See service pricing.
WHERE GOHIGHLEVEL IS STRONG
Credit where it's due.
- Funnels, websites, calendars, email and texting in one platform
- Unlimited contacts and users at a flat plan price
- A built-in phone and texting system, with rebilling for agencies
- AI that answers calls and chats, priced per use or as a flat monthly plan
- An official MCP server with sign-in, so AI assistants can work in your account
WHERE GOHIGHLEVEL IS AHEAD
What Peak doesn't do yet.
If one of these is a must-have, take it seriously.
- Marketing automation, funnels and websites, far beyond what Peak has
- A built-in phone system and AI that answers calls. Peak has missed-call text-back on your own number, and no AI phone answering in the tools
- iPhone and Android apps in the app stores
- Sub-accounts, rebilling and white-label options for agencies
Everything not in the Peak tools yet
- iPhone and Android apps in the app stores (the tools install from your phone's browser today)
- QuickBooks and Xero sync
- Full job costing, estimate vs actual on every line
- Payroll
- A built-in AI phone receptionist
- AI takeoff from plans
WHERE PEAK IS DIFFERENT
What you get with Peak that GoHighLevel doesn't do.
- The Peak tools are free. GoHighLevel starts at $97 a month, with phone, texting and AI billed on top.
- Peak is built around contractor jobs: estimates with e-sign and change orders, invoices, projects, crews, a dispatch board and a time clock.
- Both let your own AI assistant connect. In Peak, anything that reaches a customer or moves money waits for your OK, and you can undo a change within 10 minutes.
- Peak's contact import takes a GoHighLevel contacts export as is.
The software is free
No per-user fee and no contract for the tools. You bring your own accounts for AI, texting, email and payments, and pay those companies directly at their prices. We don't mark them up.
Your data, your accounts
When sign-up opens, your customer data lives in a database you own, not ours. Export it any time. If you leave, you take everything with you.
Sherpa does the work, inside rules
Tell Sherpa "add a note to Susan Park: gate goes on the north side." It finds her and adds it, or asks you to reply YES first when the rules say so. Anything that reaches a customer or moves money waits for your approval. You can see every rule, and you can only make them stricter.
A team if you want one
You can run the tools on your own. If you'd rather have help, our team runs the marketing, lead follow-up and AI setup for you on a paid plan.
Read every Sherpa rule on what Sherpa will and won't do.
SWITCHING
Moving from GoHighLevel to Peak.
Most of it is two spreadsheets. Run both side by side for a week if you like.
Step 1
Export from GoHighLevel
In GoHighLevel, open Contacts, then Smart Lists. Select your contacts (or Select All), then More, then Export. The file shows up under Bulk Actions for 30 days, and only admins can download it. It has the columns in your table and the latest note, not past texts or emails. Export each sub-account separately.
Step 2
Import your customers
In Peak, open Contacts and choose Import. Upload the spreadsheet and match the columns. Rows with the same email or phone merge instead of making duplicates.
Step 3
Bring your price book
The Estimator imports your items and prices from a spreadsheet. There's a template to fill in if your old export doesn't line up.
Step 4
Connect your own accounts
Hook up your texting number, email, AI key and Stripe when you're ready to send and get paid. Nothing goes out until you do.
Step 5
Finish open jobs, then switch
Let jobs already in progress finish where they are, and start new ones in Peak. Rather not do the move yourself? Our team can help.
WHAT YOU SET UP
What works the day you sign in.
The tools are free. Texting, email, AI and payments run on accounts you own, so you pay those companies directly.
Works when you sign in
- Customers, deals, notes and tasks
- Estimates with options, change orders and invoices, shared by link
- Projects, phases, crew schedules, photos and daily logs
- A customer page for each job
Needs your own account
- Texting
- Two-way texts, missed-call text-back, text review requests and texting Sherpa. Connect your own texting account (such as Twilio), with your number registered with the carriers. Nothing sends or charges until you do.
- Sending estimates, invoices and messages by email. Connect your own email sending account. Nothing sends or charges until you do.
- AI
- Sherpa and AI drafts. Connect your own AI key (Anthropic, OpenAI, Google or a compatible provider). Nothing sends or charges until you do.
- Payments
- Card and bank payments on invoices. Connect your own Stripe account. Nothing sends or charges until you do.
Rather not do it yourself? Get set up: we connect all four and import your contacts and price book, $997 one-time.
Pick GoHighLevel if
You or your agency want funnels, websites, campaigns and a phone system in one place, and the monthly price plus usage fits.
Pick Peak if
You run a contracting business and want leads, estimates, invoices and crews free, with an assistant that handles the office work.
GOHIGHLEVEL VS PEAK
Common questions.
When we checked on October 19, 2026, GoHighLevel's plans were $97, $297 and $497 a month, with phone and texting paid from a usage wallet and AI plans on top ($50 or $97 a month per location, or pay per use). The Peak tools are free when sign-up opens. You pay your own texting, email, AI and payment providers directly.
Yes. Export your contacts from GoHighLevel's Smart Lists, one sub-account at a time. Then open Contacts in Peak, choose Import and upload the file; Peak reads a GoHighLevel export directly. Past texts and emails don't come with it.
Not in the free tools. Peak has missed-call text-back, which works once you connect your own texting number. AI phone answering is a service our team can set up for you.
Yes. GoHighLevel has an official MCP server. Peak lets you connect your own AI assistant, like Claude or ChatGPT, through Sherpa, where sends and money wait for your approval.
MORE MARKETING CRMS
Sources for this page (8)
- What it is, AI products, funnels, sites, calendars, email, texting, reviews: www.gohighlevel.com/ (read October 19, 2026)
- Plans, prices, trial, unlimited contacts and users, API access by plan, Enterprise: www.gohighlevel.com/pricing (read October 19, 2026)
- Phone and texting usage prices, wallet: help.gohighlevel.com/support/solutions/articles/48001223556-phone-system-pricing-billing-guide (read October 19, 2026)
- AI plans and pricing: help.gohighlevel.com/support/solutions/articles/155000006652-ai-product-pricing (read October 19, 2026)
- iPhone and Android app: help.gohighlevel.com/support/solutions/articles/155000008398-highlevel-mobile-app-experience (read October 19, 2026)
- iPhone app listing: apps.apple.com/us/app/highlevel/id1425004076 (read October 19, 2026)
- Contact export steps and limits: help.gohighlevel.com/support/solutions/articles/48001238482-contacts-export-as-csv-upgrade (read October 19, 2026)
- Official MCP server: marketplace.gohighlevel.com/docs/other/mcp (read October 19, 2026)
How we checked: we read GoHighLevel's public pages, pricing and help center on October 19, 2026, without signing up or logging in. GoHighLevel is a trademark of its owner, used here only to identify the product. Peak Engine isn't affiliated with or endorsed by GoHighLevel. Spot a mistake? Email hello@peak-engine.com and we'll fix it.
Try Peak next to GoHighLevel.
Leads, estimates, invoices, jobs and photos, with Sherpa doing the office work.
Sign-up opens soon. The demo is open now, with made-up data, no sign-up needed.