HOME SERVICES · PEST CONTROL
Recurring revenue only works if the route stays full.
Pest control is one of the best business models in home services — genuinely recurring, seasonally predictable — and its economics live or die on two numbers: how many new plans you sign and how many you keep.
TL;DR
Every cancelled plan is not one lost sale, it is the whole remaining lifetime value. And every gap in the route is a truck driving past a house that could have been a stop. The system's job is to fill the route, keep the plans, and make the seasonal spikes predictable.
Part of Home Services
WHERE IT LEAKS IN PEST CONTROL
Sound familiar?
Cancellations happen quietly between services, and nobody catches them until the route is thin.
Seasonal spikes — ants in spring, wasps in summer, rodents in fall — arrive faster than the phone can absorb.
New leads call three companies and sign with whoever answers first and quotes fastest.
Past customers who cancelled are never worked again, even though they already trust you.
THE PLAYS
What we run for pest control specifically.
Instant quote & sign-up
Inbound leads get a fast reply, a clear plan quote, and a way to sign up without waiting for a callback.
Retention sequences
Service reminders, pre-service notifications, and check-ins that keep plans active rather than silently lapsing.
Seasonal campaigns
Pest-specific campaigns timed to when the calls actually start, so you are in front of demand rather than behind it.
Route density marketing
Neighbour-targeted campaigns around existing stops, because the cheapest new customer is next door to a current one.
UNDERNEATH IT
The same six layers, every time.
The plays above are the trade-specific configuration. Underneath, the architecture is identical for every client — which is why we can tune it to pest control without rebuilding it from scratch.
Website & Presence
More of the people who find you actually contact you.
Platform & CRM
Every lead lands in one place and nothing gets lost.
AI & Automation
Every lead gets answered in seconds, at any hour.
Demand Generation
The right people find you, and keep finding you.
Field & Project Operations
Jobs run on schedule and customers always know what's next.
Reporting & Refresh
You can see what's working, and it stays current.
PEST CONTROL QUESTIONS
Questions we hear from operators like you.
That is where most of the return is. Pre-service notifications, post-service confirmations, and check-ins at the points people typically drop keep plans active — and when someone does cancel, the win-back sequence starts automatically.
Yes, from both sides: campaigns that go out just before the calls start, and answering and booking capacity that absorbs them when they arrive.
By marketing to the streets you already service. Neighbour-targeted campaigns around existing stops lower drive time per job, which is the number that actually drives margin.
See where your pest control growth is leaking.
Your free digital audit shows exactly where leads slip today — and what the system would catch.