SEO
Rank for the searches that turn into jobs.
Most SEO sold to service businesses is a monthly report full of keywords nobody searches with buying intent. We work backwards from the jobs you want and build toward the searches that produce them.
TL;DR
We build organic search as an owned channel: technical foundation first, then service and location pages, content mapped to commercial intent, local search and Google Business Profile, and the internal linking and schema that make it all legible to search engines.
Part of Demand Generation
WHAT CHANGES
The outcomes this is accountable for.
Leads that do not cost per click
Organic compounds. The page you publish this quarter is still producing work in two years.
Visibility where buyers actually look
Local pack, map results, and service-specific searches — not vanity rankings for terms with no intent.
A foundation everything else stands on
The same structure that ranks in Google is what lets ChatGPT and Google's AI answers quote you accurately.
WHAT’S INCLUDED
The pieces, and what each one does.
Technical foundation
Nothing else works if search engines cannot crawl, read, and trust the site.
- Full technical audit: crawlability, indexation, speed, mobile, and duplicate content
- Core Web Vitals work, since speed is both a ranking factor and a conversion factor
- Schema across the site — LocalBusiness, Service, FAQ, Breadcrumb, and Review where it applies
- Clean information architecture and internal linking, so authority flows to the pages that sell
- Redirects, sitemaps, and robots handled properly through any migration
HOW IT GOES
What actually happens, and when.
- Weeks 1–3Technical audit, analytics and Search Console baseline, schema rollout
- Weeks 4–6Service page rewrites, Google Business Profile rebuild, citation cleanup
- Months 2–4Cornerstone content and supporting articles published on a steady cadence
- Months 4–6Authority work, internal link maturity, and expansion into new intent clusters
- OngoingMonthly reporting against rankings, traffic, and — the number that matters — leads
What you get depends on your plan: Base Camp, Summit or Peak. See pricing.
BEFORE YOU ASK
Frequently asked.
First movement in 60 to 90 days. Meaningful traffic in four to six months. Page one for competitive commercial terms in six to twelve months. We are transparent about the timeline because nothing else is honest.
Technical audits and fixes up front, then a steady cadence of content, schema implementation, internal link work, local and authority building, and monthly reporting. You see what shipped every week.
No, and anyone who does is lying to you. We commit to the work — audits delivered, content published, schema implemented, profile optimized. Rankings follow the work but cannot be contractually promised.
Yes, and for most service businesses it is the higher-return half of the work. Google Business Profile, citations, review acquisition, local content, and service-area pages are all part of the standard playbook.
We do not pad the monthly work with vanity reporting. Every month maps to specific deliverables and the outcomes they are meant to move, and the reporting ties back to leads rather than to impressions. If something is not working we change it instead of continuing to sell it.
WORKS WITH
AI Search
A growing share of buyers now ask an AI assistant who to hire before they ever open a search results page. BrightLocal found 45% of consumers used ChatGPT-style tools for local recommendations in 2026, up from 6% the year before. Whether you show up in that answer is not luck.
ExploreContent & Social
Most businesses buy content from one company and marketing from another, and the content never makes it into an ad, a landing page, or a follow-up sequence. Produced inside the system, the same shoot does five jobs.
ExploreWebsites & CMS
Most service-business websites are brochures with a contact form bolted on. We build the front door of the whole setup: fast, clear, wired straight into the app for your leads and jobs, and built so both Google and AI assistants can read it.
Explore
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