01What cookies are#
Cookies are small files a site stores in your browser. Similar tools include local and session storage. We use them as described below. See also the Privacy Policy.
LEGAL
Cookie notice.
What we store in your browser, why, and how to turn off what you don't need.
On this page (5 sections)
Effective October 15, 2026Last updated October 15, 2026Version 1.1
02On peak-engine.com#
| Name | Set by | What it does | How long | Can you turn it off? |
|---|---|---|---|---|
| pe_consent (cookie) | Us | Remembers your choice in the cookie banner (accept or reject) and which banner you saw | 12 months | No, it's needed to keep your choice |
| pe_region (cookie) | Us | Says whether you're visiting from the EU, EEA, UK or Switzerland, where Google Analytics also waits for your OK. Set from your country, never your exact location | 1 day | No, it's needed to honor your choice |
| pe_ad_opt_out (local storage) | Us | Remembers that you opted out of ad tracking | Until you clear site data | No, it's needed to keep your choice |
| pe_thank_you_tracked (session storage) | Us | Stops one form from being counted as two leads | Until you close the tab | No |
| pe_attribution (local storage) | Us | Keeps the campaign tags (UTM tags, gclid, fbclid), the site that sent you and your first page, and sends them to us only with a form | 90 days | Yes, clear site data in your browser |
| Cloudflare Turnstile security cookies | Cloudflare (challenges.cloudflare.com) | Bot check on our forms. Cloudflare sees your IP address and browser signals | Short-lived | No, the forms need it to block bots |
| _ga, _ga_<id> | Google Analytics (first party) | Counts visits and shows which pages work. Loads for everyone; Google signals and ad personalization are off under Global Privacy Control or after "Reject" | 2 years | Yes, browser settings or Google's opt-out add-on |
| _clck, _clsk; session storage _cltk | Microsoft Clarity (first party) | Session recording and heatmaps, with typed entries masked. Only after you click "Accept analytics" | _clck 1 year, _clsk 1 day, _cltk until you close the tab | Yes, it's off unless you accept. "Reject" stops it and clears _clck and _clsk |
| CLID, MUID, MR, SM, ANONCHK | Microsoft Clarity (third party, clarity.ms) | Clarity's own cookies. Only after you accept | Up to 1 year | Yes, same as above, or block third-party cookies |
| MUID, MR, SRM_B | Microsoft Bing (third party, .bing.com and c.bing.com) | Microsoft ID sync that Clarity triggers. Only after you accept | About 1 year | Yes, same as above, or block third-party cookies |
We don't use PostHog, Google Ads, Meta Pixel or Microsoft Advertising (UET) tags on our marketing site today. We'll update this page, with notice, before adding any of them.
03In the Peak apps#
| Kind | Examples | Why | Can you turn it off? |
|---|---|---|---|
| Strictly necessary | Session cookie, security token, workspace selector, light or dark theme | Sign you in, keep you signed in, protect against attacks | No, the apps won't work without them |
| Preferences | Remembered tab, filters, collapsed panels | Convenience | Yes, in your browser (some settings may reset) |
| Analytics | PostHog events and session replay with typed entries masked, only if enabled (not used today) | Understand use and fix bugs | Yes, block or clear cookies in your browser; email us to be excluded |
| Advertising | None | — | — |
The demo workspace is shared and resets, and its sessions are short. Don't enter real information.
04Your choices#
- Cookie banner: Microsoft Clarity loads only if you click "Accept analytics". "Reject" stops it, clears its cookies, turns off Google Analytics' ad features and opts that browser out of ad tracking.
- Global Privacy Control: when your browser sends it, Clarity never loads, whatever you chose before, and Google Analytics runs with Google signals and ad personalization off. We treat it as an opt-out of sale and sharing for that browser.
- Your Privacy Choices: the footer link on our site reopens the cookie banner so you can change your choice.
- Browser settings: block or delete cookies. The apps may not work if you block the strictly necessary ones.
- Do Not Track: there's no common standard, so we don't respond to it.
05Other companies' cookies#
Google (sign-in), Microsoft (Clarity, if you accept), Cloudflare (bot checks), Stripe (if you open a Stripe payment page), booking tools and the providers you connect may set their own cookies under their own policies.
Fresh Lime Media LLC dba Peak Engine · 972 W 1050 S, American Fork, UT 84003 · hello@peak-engine.com · (801) 822-9439